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The Why and How of Enterprise Mobile Strategy


The explosive growth of smartphones and tablets has pervaded many institutions. The workplace is no exception. The functions these devices can perform have made them an inalienable part of our lives. But the paranoia of security forced enterprises world over to grapple with ways to regulate them. The increasing trend of social networking and commerce via mobile made them realize the huge opportunity it could bring. Talk about opening new vistas to build brands, market products and network resulting in positive footfalls to business. This is incentive for companies to now engage these devices in a constructive way to meet their business objectives and comply with corporate policies.

This also brings good tidings for mobile app development companies who can offer their clients more than just mobile apps.

Need for Enterprise Mobile Strategy

Growing crops in a glasshouse is different from growing them in the open. Similarly, tolerating the use of communication devices in official environments vis-a-vis their use outside is a different ball game. Stark nuances like security and rigorous compliance with company policies need to be addressed.

The boom in social media and the web in general has opened up many vistas to network, acquire business, build brands and nurture them. These initiatives contribute positively to the profitability of companies. Mobile communication devices let employees stay in touch with company information and resources. This is another important reason why enterprises must factor in mobility in their businesses.

Companies must therefore devise and implement a suitable Enterprise Mobile Strategy. This strategy must clearly spell out provisions for 24×7 support for mobility, management of enterprise apps on mobiles, integrate with back end infrastructure, interoperability, be robust and function in all mobile platforms. Quite a lot of conditions, isn’t it? The remaining part of this article sheds light on evolving an effective strategy.

Components of Enterprise Mobile Strategy vivo y21 4g

Mobile app development companies now have more to offer to clients seeking an effective mobile strategy in their premises. The consulting and services provided by mobility firms hover around the tenets described in the following paragraphs.

Aim of the strategy: Companies must build their brand as well as put in safeguards for managed use of resources in individual mobile devices. A thorough study of the existing business process, including infrastructure, applications (including mobile applications, if any) is made. The companies direction henceforth with respect to harnessing mobility to expand business, ensure greater connect with employees, conform to regulations, scalability and seamless adaption to industry demands is ascertained. All these factors help the mobility service provider in formulating an effective strategy.

Design of Applications, Infrastructure and Deployment: post analysis and setting expectations, the strategy needs to be designed. The following nuances are critical in designing:


  • Platforms: The base on which the entire mobile architecture is going to rest is the platform. This also includes the software part that is the OS, interface applications and hardware. Interconnection between devices and mobile applications and database needs to be evaluated and the best connection media selected. The platform is the interface between the back-end systems and individual devices disseminating the corporate mobile strategy throughout the organization.
  • Tools for development: developing apps and surrounding protocols requires apt development tools that are scalable and robust as well as being cost-effective. Emphasis must be placed on reusability of content developed on these tools.

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